"Swank Mommy" now "POSH Mommy"

Famous corporate name changes:

In 1996 Larry Brin and Serge Page created a search engine and named it BackRub.

In 1998 they renamed it

Computing Tabulating Recording Corporation changed their name in 1924 to International Business Machines

Ever hear of the Marafuku Company?
Started in 1889, they eventually changed their name to

In 1893, a young pharmacist from North Carolina called Caleb Bradham began experimenting with soft drink recipes. One of these, comprising carbonated water, sugar, vanilla, rare oils, and cola nuts, bore his name: "Brad's Drink". In 1898, Brad's Drink was renamed

Oh...and our wildly successful new jewelry line Swank Mommy is now
POSH Mommy

Carry on.