The great 14k gold Name Necklace conundrum

With the price of gold still hanging out in the upper stratosphere (around $1,650 per oz as of this writing), it's been suggested to me more than once that we could charge less for our gold nameplates if we made them a little thinner.

Our standard 14k gold nameplates have been .025" (.65mm) thick for as long as we have been making them - over 25 years!

While I realize that most other nameplate makers now use a much thinner plate - .015"-.018" is more the norm - I just can't bring myself to go down that road.

I mean...what would Carrie say??